Challenge: Get children finance and banking literate.
10% of Australian 15-year-olds have not reached a baseline level of financial literacy, a worrying disadvantage in a world where you need to be able to make sensible decisions about money.
Action: We tested the understanding of needs vs wants in VR.
We began to prototype and customer test the solution with kids and their parents. VR was chosen as our technology platform. It’s immersive traits had to be carefully considered with the design of a shared experience.
Results: Fun homework that can travel across Australia.
The initiative was launched in September 2016 to students from 21 primary schools across Australia, with metropolitan, regional and rural areas all being represented. From here, our ambition is to take the leanings and further build upon its success.
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