Lexus RC-F is a V8 performance coupe that hits all the metrics of kwh and kmph. Working with Lexus and M&C Saatchi we wanted to change the performance conversation. What if we could show the driver’s heart rate on the car? Our creative engineering team wanted to connect the driver to the car so that biometric and telemetric data would become one. Partnering with Darkside Scientific, Ohio based inventors of Lumilor - an electroluminescent paint - we relocated to a spray shop in Penrith NSW. Where we set about building the first car with a heartbeat.