Challenge: How can Transport for NSW create a dynamic codesign environment where innovations can be fast tracked to market?
Transport for NSW was looking to establish an accelerator program, Future Transport which would not only enable initiatives to be fast tracked into the market but also provide opportunity to educate employees across the Department in design thinking methodologies, providing a greater customer focus on future solution development.
Action: Collaborating to establish the program’s structure, we facilitated the accelerator’s first codesign project.
Phased over a 13 week period, the accelerator program covered in-depth market and business analysis, customer research, concept development, testing and solution refinement.
Results: A proven framework for the accelerator to design innovations to take to market.
We provided Future Transport with a playbook, program structure and toolkit for design thinking activities that the accelerator program can use for future projects.
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